The doors have officially opened to Bluey’s World – one of the largest and most ambitious immersive events to be staged in Australia – with an opening ceremony held today to mark its debut in Brisbane, Australia.
Dignitaries and special guests gathered to celebrate the launch of this immersive For Real Life experience, warmly welcoming visitors to step into the beloved world of Australia’s favourite blue heeler family.
Located at the expansive 4,000 sqm custom-built Northshore Pavilion in Brisbane, Queensland, Bluey’s World offers a unique guided experience for families and fans. With innovative set designs, interactive games, and activities for children and adults alike, Bluey’s World has been carefully curated to mirror the spirit of the series, encouraging creative play and connection.
Venture through the Heeler’s living room, the girl’s bedroom, playroom, kitchen, backyard and more in this original guided Bluey experience – with more exciting surprises to discover along the way!
“We’re thrilled to throw open the Heeler’s front door and welcome families to Bluey’s World,” said Kate O’Connor, Director Brands and Licensing, BBC Studios ANZ. “This experience is one-of-a-kind, offering fans a unique way to engage with Bluey in an imaginative, hands-on environment. We hope it will inspire children and parents alike to enjoy moments of play and creativity, just like the Heelers.”
A sneak peek into Bluey’s World:
- Enter Bluey’s house, where you can explore the living room, girls’ bedroom, playroom, kitchen, and have a play in the backyard, complete with a huge poinciana tree.
- Dive into iconic Bluey games like “Keepy Uppy” and “Magic Xylophone”.
- Enjoy some extra fun after the guided tour in an indoor playground inspired by Bluey’s Brisbane neighbourhood.
- Hungry tummies? There are delicious food options for all tastebuds. Be sure to try a Spring Roll from the Golden Crown Takeaway or a Pizza Girl’s pizza.
- Swing by Alfie’s Gift Shop for exclusive Bluey’s World goodies – from toys and clothes to perfect keepsakes.
Bluey’s World opened on 7 November 2024, with the official ‘blue carpet’ launch set to take place this evening. Bluey’s World tickets are on sale now for visits through to September 2025. For ticket information and to book visit blueysworld.com.
It’s also exciting to see that the latest Bluey Minisodes coming to ABC iview on Sunday 8 December
